Life Fitness started as one man's pursuit to improve his own physical condition; it eventually turned into a global fitness revolution. That man was Keene P. Dimick, the mastermind behind the legendary Lifecycle exercise bike. Little did he know in 1968 that his modest in-vention would go on to fuel the hopes and dreams of people around the world forever.
The story of Life Fitness began when two young entrepreneurs, Ray Wilson and Augie Nieto, saw the promise of Dr. Dimick’s invention. Even though it was slightly ahead of its time, they believed the Lifecycle exercise bike could help generations of athletes, trainers, exercisers, and people everywhere live happier, healthier, and more fulfilling lives.
Today, Life Fitness employs more than 1,700 people at 12 international subsidiaries and manufacturing facilities, with 186 dealers and distributors in more than 120 countries. They have come a long way since the Lifecycle bike and now offer more than 300 different cardio and strength-training products. The history of Life Fitness is painted with several ground-breaking product innovations and industry “firsts”.
Life Fitness’ Mission
We're called Life Fitness for a reason, because helping people live healthier lives is more than just our business, it's our passion and commitment; it's what sets us apart. It doesn't end with the equipment, that's just the beginning. Life Fitness. It's more than just our name, it's What We Live For.
Life Fitness began over 40 years ago with an idea, and a vision - Create a different kind of fitness equipment. Something that will engage and inspire exercisers to do more, to push themselves further.
Out of this vision was born the world’s first electronic piece of fitness equipment, the LifeCycle Exercise Bike. A long-standing commitment to thoughtful product development and partnership has resulted in the global leader in the commercial fitness industry with over 400 different products delivered to thousands of commercial and home fitness customers worldwide.
Throughout their history, Life Fitness’ dedication to constantly develop better, more effective fitness equipment is rivaled only by our desire to be a partner to help our customers who choose to become fit, or to provide a healthy lifestyle to others.
Commitment to the Best in Product Development and Innovation
Investment in great products means more than just innovation for innovation's sake. It means thoughtful creation of products and product features so our customers have the right choice of equipment that is right for them, not the newest fad the will be hyped today and gone tomorrow.
Life Fitness’ commitment to product leadership is displayed each and every day, by dedicating more people and resources to make sure our product feel great and perform safely. That they have the best industrial design on the market, with unsurpassed reliability and durability built in.